From .com to .profit: Inventing Business Models That Deliver Value And Profit is a thought-provoking book for entrepreneurs who want to build major, Internet-based businesses or who want to understand more about the business models of larger, Internet-focused companies.
Earle and Keen write that: "A business model is the basic blueprint for a company, into which it fits its Internet business priorities, strategic plans, and execution." A business model is simply a way of doing business, which will hopefully convey advantages to a company. Where can a company gain competitive advantages? What must a company do so that it is not at a disadvantage relative to the competition?
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